He said that the top end model, the P40 Pro+, will include five cameras, give 10x optical zoom, and 100x AI software driven zoom. He said that all models will have lighter batteries.

Yu showed videos of some interesting AI features, such as removing passing people in the photo, removing reflections, smart gestures, 4K time lapse with super zoom and 4K selfie videos.

Huawei has also built three microphones into the chassis of the smartphone.The top end model has a 6.58-inch OLED screen.

Winston Eavis, a senior executive at Huawei Europe, told Fudzilla by video conference that the company's partners are already taking pre-orders with prices in the UK at £899 for the P40 Pro, and £699 for the P40. The P40 Pro+ will be available within a few months.

Availability for the devices was good, he said, with production in China relatively unaffected by the coronavirus.

He also said that sales for smartphones were still holding up, as people in countries in lockdown wanted to stay in touch with family and friends.