Although the invitation for the press event does not reveal a lot of details, the #backtobuzz5, Qualcomm Snapdragon, and Zenfone logos suggest that this is all about the new Zenfone 5 smartphone, or possibly the entire Zenfone 5 series. The "we love photo" words also suggest that we might see a better camera on the new Zenfone 5.

What comes as a surprise is that the new Zenfone 5 series will come sooner than expected as the company unveiled its Zenfone 4 series just five months ago.

While there are no concrete rumors regarding the actual specifications as Asus managed to keep those under tight wraps, some earlier leaks suggested that the company will launch three smartphones, Zenfone 5 Lite, Zenfone 5 Max and the standard Zenfone 5.

As noted in the invite, the event will kick off at 19:30 CET and will be live-streamed.