Published in Mobiles

Queue-jumping Oneplus has a British face-palm

by on28 June 2016


What do you mean you expect supply and demand?

Great things were expected when OnePlus 3 announced that it was finally doing away with invitations and abandoning its queuing system. But it turns out that it might have been better for the British to queue.

At least the British know how to queue and will calmly form one even when not required. What has happened to OnePlus in the UK is proof that a well-run queue is much better than the alternatives. In fact jumping a queue is one of the first crimes where the death penalty exits – actually we made that up.

OnePlus apparently still has a few problems with supply and demand. Its answer to its non-queuing customers is to say sorry and it regrets any delays. Unfortunately, anyone who has travelled on a British train will tell you that “regret any delays” is one of the least sincere of any English phrases – along with “oh you have won the first prize in the lottery congratulations.”

OnePlus has offering discounts for their next purchase as compensation for the delay and stress it has caused. It claims that the problem was caused by "schedule misalignment" which we would have thought could have been cured by a good chiropractor.

Although UK customs was also to blame. Since the UK got into the EU these guys have tended to concentrate on packages from China. We guess that following Brexit they will have a lot more work to do now.

OnePlus also had problems back at home with delays from its factory, both in output and in replenishing stocks for UK orders.

At least OnePlus has done its best to be open about all this and is willing to compensate disgruntled customers over problems that were not exactly within their control. It is just that the British love to moan, particularly if someone jumps a queue.

Last modified on 28 June 2016
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