Intel is reportedly struggling to meet its own target of shipping 40 million tablet processors this year.

Until recently Intel was rather bullish in its reports on the state of the tablet market, but after burning almost $2 billion on contra-revenue programmes aimed at tablet vendors, Chipzilla's tablet push appears to be running out of steam.

The original plan was to transition from 22nm Silvermont-based parts to upcoming 14nm Cherry Trail processors later this year. However, Cherry Trail has been delayed from November 2014 to the first quarter of 2015, reports Digitimes. 

This is the second delay for Cherry Trail. The chips were originally supposed to launch in the third quarter of 2014, i.e. right about now. Due to the delay, Intel might not be able to ship 40 million tablet parts this year, per its plans.

The biggest single adopter of Intel tablet parts so far is Asus. Chinese white-box tablet makers are also scooping up subsidised Intel SoCs.