Published in Mobiles

Apple is not the real winner from Note 7 fiasco

by on14 October 2016


Just not as many as it thought

Samsung is going to lose a few customers over its Note 7 fiasco, but not as many as the Tame Apple Press claimed.

The Tame Apple Press has been claiming that almost all the Galaxy Note 7 customers would defect to Apple’s iPhone 7, but a new survey suggests that less than 12 percent  of them are thinking like this, and that number is shrinking by the day.

Branding Brand conducted a second survey of 1,000 Samsung smartphone owners from October 11-12 to compare consumer confidence to its earlier study, conducted on September 23.

It seems that only 40 percent of Note7 users have had enough of Samsung and want to go somewhere else. Given what has happened, this is a rather small figure and of that 40 percent, less than a third are moving to something Applish. This figure is down from an earlier survey which was conducted after the first recall.

As expected most Samsung users  will go with another Android phone (up to 62 percent from 57 percent) and eight percent thought they would buy a Google Pixel. Given that is not really out yet we are not even sure why this option was in the survey. The Pixel is another Android device that means that Apple is going to get only 12 percent of the total Samsung users. More than 88 per cent of Note 7 users will either stay wilt Samsung or Android.

Chris Mason, co-founder and CEO of Branding Brand said:

“As we’ve watched the Galaxy Note7 recall and discontinuation play out, even more people say they will switch their smartphone brand. Consumers want to be confident in their personal safety and will choose a new smartphone accordingly. Only a week after Google’s smartphone launch, many already have their sights set on the Pixel.”

Last modified on 14 October 2016
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