KGI Securities analyst Ming-Chi Kuo said that the new 4-inch iPhone, as little new to offer, despite getting a lot of media attention.
"We don't regard the product as innovative, either in terms of form factor ... or hardware specs."
Kuo said that Apple will ship 43 million units, a decline of 44 per cent quarter-over-quarter and 29 per cent year-over-year.
The smaller iPhone will likely include an all-metal design but is otherwise as silly a move as the 5c, which had a plastic body but tanked.
“We see MacBook as a stronger candidate for becoming a theme given solid growth in the business segment, as well as a potential upgrade to hit the market in 1H16,” Kuo said.
In otherwords Apple is starting to regress to the days when all it had was its PCs and was so desperate for money it had to borrow off Microsoft.