Published in Mobiles

Tame Apple Press rant at Lenovo

by on10 November 2014

 



Copy-cat iPhone

What do you do if your competitor releases a phone similar to yours for half the price? Do you slash the price, come up with a new phone with a different design or get all your journalist friends to moan that the other company copied you? If you are Apple then you would have selected the third method as the way to deal with Lenovo’s new S90. 

The Tame Apple Press rushed out photos of the two phones side by side which “prove” that Lenovo’s S90 is a copy. The only problem is that that the new Lenovo phones look pretty much like the year old phablet my wife owns. We did not notice anyone complaining that the iPhone looked a lot like the Lenovo phablets. If you have a thin smartphone, they are all going to look similar anyway and the difference will be in the ability of Apple to sway a gullible Californian jury.

What appears to have got Apple’s goat is that after entering the phablet market late, it now thinks that it can tell everyone that it was there first. Of course only the Tame Apple press believe it. Apple’s biggest problem is that Lenovo is showing it up. The S90 is a good device with a quad-core Qualcomm processor, 1GB of RAM, 2,300mAh battery, a 13MP rear-facing camera, an 8MP front-facing camera, and ships with Android 4.4.4 KitKat. This one is available exclusively in China (for now, anyway), and retails for about $330 US dollars.

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