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Amazon takes on UK supermarkets

by on16 November 2015


Tommorrow the world 

Online book seller Amazon is stomping on the feet of Britain's traditional supermarkets with the nationwide launch of packaged groceries for Amazon Prime members.

While less than what it is offering US punters, Amazon seems to be testing a similar type of service in Blighty where the market is a bit more sophisticated.

Amazon Fresh service, which offers about 20,000 chilled, frozen and perishable products and items from local shops.

The new "Amazon Pantry" service offers Amazon Prime members, who pay an annual fee of $120, the choice of more than 4,000 "everyday essentials, in everyday sizes", including major brands of food and drink, household supplies, baby, child and pet care, health and beauty.

Members can fill up as much of a 20 kg Amazon Pantry box as they wish for one-day delivery, with a 2.99 pound  fee for the first box and 99 pence for each additional box in the same order.

Amazon Pantry manager at Amazon UK, Helene Parthenay said in a press release that "Amazon Pantry has been designed to take the heavy lifting out of replenishing the often bulky basics and store cupboard essentials that people need every day.”

Pantry is already available in the United States, Germany and Japan.

Online groceries is one of the few channels to market that is growing, though its profitability is questionable. 

Amazon has offered some food and drink items to UK customers since 2010, when it launched its Grocery Store.

Last modified on 16 November 2015
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