The Holy Land Principles are a corporate code of conduct for American companies doing business in Israel-Palestine which are based on the Mac Bride Principles that have proven so effective in Northern Ireland.

It is based on the concept that American companies, where ever they are based are supposed to practice fair employment to show the rest of the world how wonderful the land of the Free really is.

If Intel agrees then it will have to do something about allowing Israel's Arab citizens to be represented in its workplace. Arab citizens constitute 20 percent of the population in Israel, but make up less than 0.4 percent of the high-tech industry workforce.

However so far Intel has refused to sign the Holy Land Principles but also petitioned US the Securities and Exchange Commission (SEC) to stop anyone mentioning it again. The SEC ruled in favour of the Holy Land Principles.