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Thursday, 18 July 2013 09:26

Apple promotion kind to Infinity Blade 2

Written by David Stellmack

Bags over 5.7 million downloads while free

Infinity Blade 2 was able to rack up an incredible 1.7+ million downloads when Apple kicked off their celebration promotion for the Apple Apps Store. During this promotion, Apple was giving Infinity Blade 2 away for free as part of the promotion.

Developer Chair Entertainment was admittedly surprised when the game bagged 5.7 million downloads during the time that the promotion ran. He game normally retails for $7, but was one of five games offered during the promotion. Infinity Blade 2 does support in-app purchases so the developer and publisher Epic could still end up making some scratch out of the deal, but the game is balanced in such a way that in-app purchases are not necessary.

The Infinity Blade franchise has been good to developer Chair and publisher Epic. Sales of the franchise have topped more than $50 million according to sources. Attracting fans to the franchise is of course a worthwhile goal of any promotion. It can do nothing but increase the long term success of the franchise going forward.

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