Early bird catches the worm
Intel is yet to deliver the official announcement on its 7-series chipsets, Digitimes quotes sources from the market claiming that main motherboard makers are already slashing the prices.
The same sources claim that these companies initially planned to increase prices in order to compensate for growing costs of copper. However, the slowdown in growth of shipments means that price wars will be the name of the game. Naturally, we like such games.
Many manufacturers already sell their motherboards in the channel, in order to get a head start and decrease pricing of mid-range and entry-level products. These price drops are said to range from 3-10 percent and should ensure an even bigger piece of the cake for these companies.